ARTICLES - Forecasting Repeat Sales at CDNOW: A Case Study - A simple stochastic model of buyer behavior produces an excellent medium-term forecast of CD purchasing by new customers.
|Year of Publication:||
|Contributors:||Fader, Peter S.; Hardie, Bruce G.S.|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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