Artificial intelligence and SMEs : how can B2B SMEs leverage AI platforms to integrate AI technologies?
Ruiqi Wei, Catherine Pardo
| Year of publication: |
2022
|
|---|---|
| Authors: | Wei, Ruiqi ; Pardo, Catherine |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 107.2022, p. 466-483
|
| Subject: | Artificial intelligence | Digital platforms | SME AI adoption | Service dominant logic | Case study research | KMU | SME | Künstliche Intelligenz | Digitale Plattform | Digital platform | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.10.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230733