Assertive environmental advertising and reactance : differences between South Koreans and Americans

Yeonshin Kim, Tae Hyun Baek, Sukki Yoon, Sangdo Oh, Yung Kyun Choi

Year of publication:	October-December 2017
Authors:	Kim, Yeonshin ; Baek, Tae Hyun ; Yoon, Sukki ; Oh, Sangdo ; Choi, Yung Kyun
Published in:	Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 4, p. 550-564
Subject:	Environmental advertising \| Cultural difference \| Assertive language \| Werbung \| Advertising \| Südkorea \| South Korea \| Kulturelle Identität \| Cultural identity \| Vergleich \| Comparison \| Sprache \| Language \| Werbewirkung \| Advertising effects

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