Assessing the effectiveness of marketing strategies in tourist hotels : an illustration using a multi-method approach in Taiwan

Chin Wei Huang, Foo Nin Ho, Yu Chuan Chen

Year of publication:	2015
Authors:	Huang, Chin Wei ; Ho, Foo Nin ; Chen, Yu Chuan
Published in:	Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, Supplement 1, p. 15-29
Subject:	Benchmarking \| data envelopment analysis (DEA) \| marketing performance \| marketing strategies \| Taiwan \| Data-Envelopment-Analyse \| Data envelopment analysis \| Marketingmanagement \| Marketing management \| Hotellerie \| Hotel industry \| Performance-Messung \| Performance measurement \| Tourismusmarketing \| Tourism marketing \| Unternehmenserfolg \| Firm performance

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