Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Morris B. Holbrook and William J. Havlena
| Year of publication: |
1988
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|---|---|
| Authors: | Holbrook, Morris B. |
| Other Persons: | Havlena, William J. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 1, p. 25-35
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| Subject: | Marktforschung | Market research | Produktgestaltung | Product design | Theorie | Theory | 1987 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001040377