Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention
Hyunjoo Im, Young Ha
| Year of publication: |
2018
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| Authors: | Im, Hyunjoo ; Ha, Young |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 2, p. 126-144
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| Subject: | processing fluency | online engagement | shopping time perception | low-involvement shopping | attention focus | shopping time estimation | loyalty intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011849127