Attracting and retaining customers on Facebook business pages : a content analysis of an online discussion forum

Babak Abedin; Hamed Jafarzadeh

Year of publication:	2013
Authors:	Abedin, Babak ; Jafarzadeh, Hamed
Published in:	International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 8.2013, 3, p. 304-315
Subject:	social networking sites \| SNSs \| customer relationship management \| CRM \| social media marketing \| Facebook \| Online-Marketing \| Internet marketing \| Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web

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