Attracting comments : digital engagement metrics on Facebook and financial performance

Gunwoo Yoon, Cong Li, and Yi (Grace) Ji, Michael North, Cheng Hong and Jiangmeng Liu

Year of publication:	January-March 2018
Authors:	Yoon, Gunwoo ; Li, Cong ; Ji, Yi ; North, Michael ; Hong, Cheng ; Liu, Jiangmeng
Published in:	Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 1, p. 24-37
Subject:	Werbung \| Advertising \| Social Web \| Social web

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