Augmented reality advertising via a mobile app
Eunyoung (Christine) Sung, Dai-In Danny Han, Yung Kyun Choi
| Year of publication: |
2022
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|---|---|
| Authors: | Sung, Eunyoung ; Han, Dai-In Danny ; Choi, Yung Kyun |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 3, p. 543-558
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| Subject: | AR advertising | augmented reality | escapism | narrative transportation | spatial immersion | Werbung | Advertising | Virtuelle Realität | Virtual reality | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012817135