Augmenting hotel performance in Malaysia through big data analytics capability and artificial intelligence capability

Shumaila Naz, Syed Arslan Haider, Shabnam Khan, Qasim Ali Nisar and Shehnaz Tehseen

Year of publication:	2024
Authors:	Naz, Shumaila ; Syed Arslan Haider ; Khan, Shabnam ; Qasim Ali Nisar ; Shehnaz Tehseen
Published in:	Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 4, p. 2055-2080
Subject:	Artificial intelligence capability \| Big data analytics capability \| Co-innovation \| Entrepreneurial orientation \| Environmental dynamism \| Hotel industry performance \| Künstliche Intelligenz \| Artificial intelligence \| Hotellerie \| Hotel industry \| Big Data \| Big data \| Unternehmenserfolg \| Firm performance \| Dynamische Kompetenzen \| Dynamic capabilities \| Malaysia \| Capability-Ansatz \| Capability approach \| Data Mining \| Data mining