Augmenting machine learning with human insights : the model development for B2B personalization

Shahrzad Yaghtin and Joel Mero

Year of publication:	2024
Authors:	Yaghtin, Shahrzad ; Mero, Joel
Subject:	B2B personalization \| Business customers \| Human-machine learning augmentation \| Machine learning \| Personalized information system \| Personalized marketing \| Künstliche Intelligenz \| Artificial intelligence \| B-to-B-Marketing \| Business-to-business marketing \| Lieferantenmanagement \| Supplier relationship management \| Personalisierung \| Personalization \| Beziehungsmarketing \| Relationship marketing \| Lernprozess \| Learning process \| Persönlichkeitspsychologie \| Personality psychology \| Lernen \| Learning

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