Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences
Tim Hilken, Ko de Ruyter, Mathew Chylinski, Dominik Mahr, Debbie I. Keeling
| Year of publication: |
November 2017
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|---|---|
| Authors: | Hilken, Tim ; Ruyter, Ko de ; Chylinski, Mathew ; Mahr, Dominik ; Keeling, Debbie I. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 6, p. 884-905
|
| Subject: | Augmented reality | Online service experience | Service marketing strategy | Situated cognition | Spatial presence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0541-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779543