Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Marta Massi, Chiara Piancatelli, Andrea Vocino
| Year of publication: |
2023
|
|---|---|
| Authors: | Massi, Marta ; Piancatelli, Chiara ; Vocino, Andrea |
| Subject: | brand authenticity | brand experience | multichannel customer experience | omnichannel | seamlessness | signal congruency | signaling theory | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Signalling | Glaubwürdigkeit | Credibility | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21815 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014291894