Automotive market : from a general to a market segmentation approach

Liviana Andreea Niminet

Year of publication:	2013
Authors:	Niminet, Liviana Andreea
Published in:	Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : Alma Mater Publ. House, ISSN 2066-561X, ZDB-ID 2739897-3. - Vol. 18.2013, p. 61-65
Subject:	Marktsegmentierung \| Market segmentation \| Kfz-Markt \| Automotive market \| Kfz-Industrie \| Automotive industry \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management \| Marketing

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