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Institution-Based Trust in Interorganizational Exchange Relationships : The Role of Online B2B Marketplaces on Trust Formation
Pavlou, Paul A., (2016)
How to capture the B2B platform opportunity
Riemensperger, Frank, (2020)
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina, (2019)
B2B [B to B] and beyond : new business models built on trust
DeMaio, Harry B., (2001)