B2b inter-organisational digitalisation strategies : towards an interaction-based approach
Morten Rask; Reimer Ivang; Robert Hinson
| Year of publication: |
2009
|
|---|---|
| Authors: | Rask, Morten ; Ivang, Reimer ; Hinson, Robert |
| Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 3.2009, 4, p. 244-261
|
| Subject: | Digitalisierung | Digitization | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003935933