B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Minna Heikinheimo, Pia Hautamäki, Saara Julkunen, Jonna Koponen
| Year of publication: |
2024
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|---|---|
| Authors: | Heikinheimo, Minna ; Hautamäki, Pia ; Julkunen, Saara ; Koponen, Jonna |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 116.2024, p. 26-39
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| Subject: | Customer relationships | Digital multi-sided platform | Emerging B2B platforms | Sales strategy | Sales structure | Value orchestration | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network | Verkauf | Selling | Social Web | Social web | Digitalisierung | Digitization | Kundenwert | Customer value | Online-Handel | Online retailing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456183