Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Zulal Isler, Meltem Kiygi-Calli, Maryam El Oraiby
| Year of publication: |
2023
|
|---|---|
| Authors: | Isler, Zulal ; Kiygi-Calli, Meltem ; Oraiby, Maryam El |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 33.2023, 1, Art.-No. 54, p. 1-20
|
| Subject: | eWOM seeking intentions | eWOM sharing intentions | Social networking sites (SNSs) | SNS usersegmentation | Social network analysis (SNA) | Social Web | Social web | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Online Resource