Bayesian approach to assess consumers' brand selection process and identification of brand attributes in a service context
Hae Jin Yoon; Sandra S. Thompson; H. G. Parsa
| Year of publication: |
2009
|
|---|---|
| Authors: | Yoon, Hae Jin ; Thompson, Sandra A. ; Parsa, H. G. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 28.2009, 1, p. 33-41
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| Subject: | Dienstleistungssektor | Service industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003798872