Behavioral changes of multichannel customers : their persistence and influencing factors

Xi Li, Wirawan Dony Dahana, Tongmao Li, Jingbo Yuan

Year of publication:	2021
Authors:	Li, Xi ; Dahana, Wirawan Dony ; Li, Tongmao ; Yuan, Jingbo
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-12
Subject:	Multichannel marketing \| Behavioral change \| Segmentation \| Latent class model \| Vertriebsweg \| Distribution channel \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management \| Marktsegmentierung \| Market segmentation

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