Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Denis Tomše (Faculty of Commercial and Business Sciences, Celje, Slovenia), Ksenija Dumicic (Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia), Boris Snoj (Faculty of Economics and Business, University of Maribor, Razlagova 4, 2000 Maribor, Slovenia)
| Year of publication: |
2015
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|---|---|
| Authors: | Tomše, Denis ; Dumicic, Ksenija ; Snoj, Boris |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 9.2015, 4, p. 286-302
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| Subject: | social networks | social media | internet | marketing communications | communication channels | user | beliefs | attitudes | behaviour | Social Web | Social web | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Online-Marketing | Internet marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497472