Benchmarking in service marketing : a longitudinal analysis of the customer
Monika Koller and Thomas Salzberger
| Year of publication: |
2009
|
|---|---|
| Authors: | Koller, Monika ; Salzberger, Thomas |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 16.2009, 3, p. 401-414
|
| Subject: | Benchmarking | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Längsschnittanalyse | Longitudinal analysis | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526473