BEST PRACTICE - How to Acquire Customers on the Web - Some ways of acquiring customers take full advantage of the Web, some don't. How can an e-tailer know which to choose? Here's how one company does it
| Year of publication: |
2000
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|---|---|
| Authors: | Hoffman, Donna L. ; Novak, Thomas P. |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 78.2000, 3, p. 179-188
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