Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
| Year of publication: |
1996
|
|---|---|
| Authors: | Hoffman, Donna L. ; Novak, Thomas P. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 60.1996, 3, p. 50-68
|