Beyond banking : elevating customer experience for sustained loyalty in Indian banks through the moderating role of customer trust
Anupreet Kaur Mokha and Jasdeep Kaur
| Year of publication: |
2024
|
|---|---|
| Authors: | Mokha, Anupreet Kaur ; Kaur, Jasdeep |
| Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 11.2024, 2, p. 141-162
|
| Subject: | Customer experience | Customer trust | Customer loyalty | Banking industry | SEM | Beziehungsmarketing | Relationship marketing | Bank | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Indien | India | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.17492/jpi.manthan.v11i2.1122408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326000