Beyond sales force automation : attaining customer intimacy through enterprise-wide customer relationship management
by Torsten W. Bernewitz
| Year of publication: |
2001
|
|---|---|
| Authors: | Bernewitz, Torsten W. |
| Published in: |
Management Consulting. - Basel : Helbing & Lichtenhahn [u.a.], ISBN 3-7190-1893-8. - 2001, p. 535-542
|
| Subject: | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | IT-gestütztes Marketing | Computer-assisted marketing | Außendienst | Field sales force |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001698880