Beyond virtuality : from engagement platforms to engagement ecosystems
Christoph F. Breidbach; Roderick Brodie; Linda Hollebeek
| Year of publication: |
2014
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|---|---|
| Authors: | Breidbach, Christoph F. ; Brodie, Roderick J. ; Hollebeek, Linda |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 6, p. 592-611
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| Subject: | Engagement ecosystem | Service science | Engagement platform | IT in service | S-D logic | Kundenintegration | Customer integration | Dienstleistung | Services | Social Web | Social web | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526466