Big data marketing : engage your customers more effectively and drive value
Lisa Arthur
| Year of publication: |
[2013]
|
|---|---|
| Authors: | Arthur, Lisa |
| Publisher: |
Hoboken, New Jersey : Wiley |
| Subject: | Online-Marketing | Internet marketing | Data Mining | Data mining | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
