Big data on a smaller scale : a social media analytics assignment

Sarah Fischbach and Jennifer Zarzosa

Year of publication:	2018
Authors:	Fischbach, Sarah ; Zarzosa, Jennifer
Published in:	Journal of education for business. - Washington,DC : Heldref, ISSN 0883-2323, ZDB-ID 633641-3. - Vol. 93.2018, 3, p. 142-148
Subject:	Content analysis \| experiential learning \| social media \| user-generated content \| Social Web \| Social web \| Big Data \| Big data \| Online-Marketing \| Internet marketing \| Data Mining \| Data mining \| Kundenintegration \| Customer integration \| Web 2.0-Technologien \| Web 2.0 technologies

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