Blended learning in principles of marketing : the effects of student differences on student performance
Joseph P. Cannon, Ritu Lohtia, and Brianna JeeWon Paulich
| Year of publication: |
2023
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|---|---|
| Authors: | Cannon, Joseph P. ; Lohtia, Ritu ; Paulich, Brianna JeeWon |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 1, p. 70-90
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| Subject: | attitude | blended learning | effort | metacognition | principles of marketing | self-efficacy | Studierende | Students | E-Learning | E-learning | Lernen | Learning | Marketing | Wirtschaftsstudium | Graduate economics education | Betriebswirtschaftsstudium | Graduate business education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753211058357 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246070