Blurred lines : comparing room rates, star-ratings, and user-generated contents for full-service and select-service hotels

Amanda Belarmino, Yoon Koh, Hyejo Hailey Shin

Year of publication:	2022
Authors:	Belarmino, Amanda ; Koh, Yoon ; Shin, Hyejo Hailey
Subject:	Brand extensions \| Full-service \| Segmentation theory \| Select-service \| User-generated content \| Hotellerie \| Hotel industry \| Social Web \| Social web \| Markentransfer \| Brand extension \| Kundenintegration \| Customer integration \| Markenimage \| Brand image \| Markenführung \| Brand management

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