Bought to be rebuilt : how Indonesian bikers co-produce value through brand camouflage
Bilson Simamora
Year of publication: |
2016
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Authors: | Simamora, Bilson |
Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 14.2016, 1, p. 465-485
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Subject: | Value co-creation | brand camouflage | objective camouflage | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Indonesien | Indonesia | Markenartikel | Brand |
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