BRAN*EQT : a model and simulator for estimating, tracking, and managing multicategory brand equity
Venkatesh Shankar, Pablo Azar and Matthew Fuller
| Year of publication: |
2007
|
|---|---|
| Authors: | Shankar, Venkatesh ; Azar, Pablo ; Fuller, Matthew |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2007, 2, p. 51-76
|
| Subject: | Produktdifferenzierung | Product differentiation | Markenimage | Brand image | Messung | Measurement | Bewertung | Evaluation | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003605648