Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Shiu-Li Huang (Department of Business Administration National Taipei University, Taiwan), Hsiao-Hsuan Ku (Department of Business Administration National Taipei University, Taiwan)
| Year of publication: |
February 2016
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|---|---|
| Authors: | Huang, Shiu-Li ; Ku, Hsiao-Hsuan |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 17.2016, 1, p. 80-96
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| Subject: | Internet marketing | Website | Nonprofit organization | Brand image | Intention to donate | Markenimage | Nonprofit-Organisation | Fundraising | Nonprofit-Marketing | Nonprofit marketing | Online-Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452230