Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Dmitry G. Kucherov, Victoria S. Tsybova, Antonina Yu. Lisovskaia, Olga N. Alkanova
| Year of publication: |
2022
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|---|---|
| Authors: | Kucherov, Dmitry G. ; Tsybova, Victoria S. ; Lisovskaia, Antonina Yu. ; Alkanova, Olga N. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 126-137
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| Subject: | Employer branding | Brand orientation | Employer branding orientation | Internal branding | Recruitment | COVID-19 pandemic | Personalmarketing | HR marketing | Coronavirus | Markenführung | Brand management | Personalbeschaffung | Firmenimage | Corporate reputation | Epidemie | Epidemic |