Branding destination co-creatively : a case study of tourists' involvement in the naming of a local attraction
Hany Kim, Svetlana Stepchenkova, Vahideh Babalou
| Year of publication: |
October 2018
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|---|---|
| Authors: | Kim, Hany ; Stepchenkova, Svetlana ; Babalou, Vahideh |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 28.2018, p. 189-200
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| Subject: | Brand co-creation | Brand name | Case study | Consensus seeking | Destination branding | Tourist attraction | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Markenartikel | Brand | Kundenintegration | Customer integration | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2018.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011942679