Building chain loyalty in grocery retailing by means of loyalty programs : a study of "the Norwegian case"
Erik Nesset, Ola Bergem, Bjørn Nervik, Even Schiøll Sørlie, Øyvind Helgesen
| Year of publication: |
2021
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|---|---|
| Authors: | Nesset, Erik ; Bergem, Ola ; Nervik, Bjørn ; Schiøll Sørlie, Even ; Helgesen, Øyvind |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-13
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| Subject: | Chain loyalty | Grocery retailing | Loyalty program value | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Lebensmitteleinzelhandel | Food retailing | Norwegen | Norway | Konsumentenverhalten | Consumer behaviour | Lebensmittelhandel | Food trade | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102450 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502676