Building customer loyalty in online retailing: The role of relationship quality
| Year of publication: |
2013
|
|---|---|
| Authors: | Rafiq, Mohammed ; Fulford, Heather ; Lu, Xiaoming |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 3 (1.2.), p. 494-517
|