Building customer loyalty in online retailing : the role of relationship quality
Mohammed Rafiq; Heather Fulford; Xiaoming Lu
| Year of publication: |
2013
|
|---|---|
| Authors: | Rafiq, Mohammed ; Fulford, Heather ; Lu, Xiaoming |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 3/4, p. 494-517
|
| Subject: | Kundenbindung | Customer retention | Online-Handel | Online retailing | Vertrauen | Confidence | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009761847