Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Daniel Belanche, Luis V. Casaló, Marta Flavián, Sergio Ibáñez-Sánchez
| Year of publication: |
2021
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|---|---|
| Authors: | Belanche, Daniel ; Casaló, Luis V. ; Flavián, Marta ; Ibáñez-Sánchez, Sergio |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
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| Subject: | Behavioral intentions | Congruence | Credibility | Influencer marketing | Paid communication | Glaubwürdigkeit | Konsumentenverhalten | Consumer behaviour | Influencer | Online-Marketing | Internet marketing | Verhalten | Behaviour | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Verbrauchereinstellung | Consumer attitudes | Führungsstil | Leadership style |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102585 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581928