Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Eva A. van Reijmersdal, Marieke Walet and Andrea Gudmundsdóttir
| Year of publication: |
2024
|
|---|---|
| Authors: | Reijmersdal, Eva A. van ; Walet, Marieke ; Andrea Gudmundsdóttir |
| Subject: | Blog | Brand responses | Influencer marketing | Self-presentation strategies | Social media | Source credibility | Social Web | Social web | Markenführung | Brand management | Influencer | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-03-2023-0125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056975