Can agrifood products generate tourist desire to visit a place? : an empirical study of image transfer and self-congruity
Juanyi Liu (Sunny), Fang Liu, David Webb
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Juanyi ; Liu, Fang ; Webb, David A. |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 30.2023, p. 1-12
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| Subject: | Agrifood | Co-marketing | Destination marketing | Image transfer | Product marketing | Self-congruity | Tourism marketing | Tourist desire | Tourismusmarketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2023.100794 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458594