Can CSR influence Chinese consumers' intention to purchase jewelry ethically? : the moderating effect of eWOM based on the SOR model
Linxue Zhang, Khairul Anuar Mohammad Shah
| Year of publication: |
2024
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|---|---|
| Authors: | Linxue Zhang ; Khairul Anuar Mohammad Shah |
| Published in: |
Asian journal of business ethics : AJBE. - Dordrecht : Springer Netherlands, ISSN 2210-6731, ZDB-ID 2660485-1. - Vol. 13.2024, 1, p. 271-290
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| Subject: | Electronic word-of-mouth | Environmental protection consumption psychology | Ethical jewelry | Green pricing and the intention to purchase jewelry ethically | Jewelry-related corporate social responsibility | Medical Ethics | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | China | Virales Marketing | Viral marketing | Ethik | Ethics | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13520-024-00199-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056593