I can't get satisfaction : examining the moderating role of service brand authenticity in the relationship of imperfect experiences and satisfaction

Ioanna Anninou, Georgia Stavraki and Arne Floh

Year of publication:	2024
Authors:	Anninou, Ioanna ; Stavraki, Georgia ; Floh, Arne
Subject:	Brand authenticity \| Categorization theory \| Customer experience \| Perfect/imperfect experiences \| Satisfaction \| Kundenzufriedenheit \| Customer satisfaction \| Markenführung \| Brand management \| Arbeitszufriedenheit \| Job satisfaction \| Zufriedenheit \| Konsumentenverhalten \| Consumer behaviour \| Glaubwürdigkeit \| Credibility \| Dienstleistungsqualität \| Service quality \| Beziehungsmarketing \| Relationship marketing \| Markenimage \| Brand image

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