Can online user reviews be more helpful? : evaluating and improving ranking approaches
Year of publication: |
2020
|
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Authors: | Wang, Jying-Nan ; Du, Jaingze ; Chiu, Ya-Ling |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 8, p. 1-21
|
Subject: | Online user reviews | Ranking | Bayesian statistics | Ranking-Verfahren | Ranking method | Social Web | Social web | Bewertung | Evaluation | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce |
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