Can positive online social cues always reduce user avoidance of sponsored search results?

Honglin Deng, Weiquan Wang, Siyuan Li, Kai H. Lim

Year of publication:	2022
Authors:	Deng, Honglin ; Wang, Weiquan ; Li, Siyuan ; Lim, Kai Hin
Published in:	MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 46.2022, 1, p. 35-70
Subject:	Sponsored search \| user avoidance \| social influence \| abstract reference group \| internalization \| implicit concern \| laboratory experiment \| Experiment \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Suchmaschine \| Search engine \| Social Web \| Social web \| Informationsverhalten \| Information behaviour \| Soziale Beziehungen \| Social relations

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