Cashing in with content : how innovative marketers use digital information to turn browsers into buyers
David Meerman Scott
| Year of publication: |
2005
|
|---|---|
| Authors: | Scott, David Meerman |
| Publisher: |
Medford, NJ : Information Today [u.a.] |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 256 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-910965-71-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004844459