CEO championing of pricing and the impact on firm performance

Stephan M. Liozu, Andreas Hinterhuber, Sheri Perelli and Toni Somers

Year of publication:	2018
Authors:	Liozu, Stephan ; Hinterhuber, Andreas ; Perelli, Sheri ; Somers, Toni
Published in:	Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 72-102
Subject:	Preismanagement \| Pricing strategy \| Organisationale Entscheidung \| Organizational decision-making \| Ressourcenorientierter Ansatz \| Resource-based view \| Führungsstil \| Leadership style \| Unternehmenserfolg \| Firm performance

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