Channel extension strategies : the crucial roles of internal capabilities and customer lock-in
Jochen Binder, Dennis Herhausen, Nicolas Pernet and Marcus Schögel
| Year of publication: |
2012
|
|---|---|
| Authors: | Binder, Jochen ; Herhausen, Dennis ; Pernet, Nicolas ; Schögel, Marcus |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 26.2012, 1, p. 43-70
|
| Subject: | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Schweiz | Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541447