Channel power shift and store brand introduction

Jun Ru, Suresh Sethi, Ruixia Shi, Jun Zhang

Year of publication:	2023
Authors:	Ru, Jun ; Sethi, Suresh P. ; Shi, Ruixia ; Zhang, Jun
Published in:	Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 179.2023, p. 1-15
Subject:	Bargaining \| Empirical analysis \| Game theory \| Retailing \| Store brand introduction \| Einzelhandel \| Retail trade \| Spieltheorie \| Handelsmarke \| Store brand \| Markenartikel \| Brand \| Markenführung \| Brand management \| Verhandlungstheorie \| Bargaining theory

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